Talking with the founder of Ete Swimwear – Jess Williamson

Ete Swimwear is the brand on everyone’s lips! It’s easy to see why. Launching in 2016, Ete Swimwear was featured at New York Fashion Week and have already amassed a cult following thanks to their unique prints and beautiful designs. Ete Swimwear was one of the first brands Boracay Skin worked with and we have loved seeing them grow! We recently caught up with Jess to talk about their plans for next year, beauty and of course… bikinis!

 

 

Tell us a little bit about yourself
I’m Jess, the owner and Designer of Ete Swimwear. Based in Perth, Australia we have some of the most amazing beaches and this is what inspired me to start Ete Swimwear. I have a background in digital marketing and a love for the fashion industry so starting a swimwear label came naturally to me.

Jess Williamson – Ete Swimwear


With so many swimwear brands now on the market, what do you think makes Ete Swimwear stand out from the rest?
I noticed a lot of brands were going toward athleisure and more simple styles and that just wasn’t me, so I set out to create designs that were not only comfortable, but beautiful. With feminine prints, boho details and pretty colours, Ete Swimwear was born! We are made for the Feminine Adventurers of the world.

If you had to choose – one piece or bikini?
Bikini for sure! Can’t beat the feeling of the sun and water on your skin. But one pieces are amazing to take you from beach to bar.

Your favourite destination in the world?
That’s a hard one… I absolutely loved Hawaii, the beaches, sunshine and culture were all amazing and I can’t wait to go back.

How do you keep your skin glowing?
Staying hydrated and moisturized are a must for me. Boracay Skin Natural oil is perfect for moisturizing and also getting a little bronzed in the sun. Plus I love anything natural.

My favourite Boracay Skin product is…
I love the Natural Body Oil, its such a staple and multitasker that I use it for everything.

What can we expect to see from Ete Swimwear in 2018?
2018 is going to be bigger and better than ever! We have lots of exciting new designs coming and more collaborations (we can’t reveal too much, stay tuned!).

 

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